Don’t let them fool you: online classes can be some of the most engaging, rigorous, and interactive college courses out there. In this short series of posts, “Try Online!”, Parkland faculty briefly introduce you to some of the most popular online courses we teach, available now in our summer/fall 2016 lineup. Below, check out MKT 101 , Introduction to Marketing, from instructor Bob Meyer.
When people think of marketing, they often mistakenly think of advertising. After taking this class, you won’t be one of them.
Students taking Introduction to Marketing, or MKT 101, learn about the 4 P’s of the marketing endeavor: Product, Price, Place, and Promotion. Yet in many ways, this online class is a blend of entrepreneurship and marketing; you will actually write a marketing plan about a potential “new” business for Champaign County. Think that’s an exercise in futility? Actually, it’s just the opposite.
In fact, over 100 businesses in Champaign have been opened after a marketing plan was written in this class. Some were opened by my students. Other businesses were opened by people who used the student’s marketing plan. To name a few, Potbelly Sandwich Shop, a former Apple iStore, and Chipotle were among local businesses that opened 2–3 years after my students wrote marketing plans for them. Some of my former students have even presented their MKT 101 projects on a local business-related radio show.
What to Expect
Course work for MKT 101 includes five tests and five video reports. About 1/3 of the grade is writing a marketing plan and giving feedback to classmates on their marketing plans. So not only will you learn how to write a marketing plan, you will also learn how to evaluate the proposals of others. That makes this a great class for students, even if they do not pursue marketing professionally.
About the instructor. Bob Meyer was one of the first teachers at Parkland to teach online classes. He has taught over 100 online sections, including over 50 online classes of MKT 101. He uses his background in investments and marketing to evaluate students’ marketing plans and give them suggestions on the feasibility of their plans.
***MKT 101: Offered June 13-Aug 4 and Aug 22-Dec 9. Register online today for either section (fall semester classes open to the public April 11).***
[Derrick Baker is director of Professional Development and Instructional Technology at Parkland College.]